Analysing adverts

Use of the camera

  • Extreme close up (ECU)- A small section of and object or character
  • Close up(CU)- Neck and face
  • Long shot (LS)- The whole body is visible
  • Wide shot (WS)
  • medium shot (MS)
  • point of view shot (POV)
  • Low angle- Puts the character in a position of power and makes the viewer feel inferior
  • High angle- makes the person seem vulnerable and puts the viewer in a position of power
  • Over the shoulder shot ( OTS)
Social media links
Hashtag
Call to action (what are we supposed to do?)

Logo
slogans
colour scheme
music
characters
storyline

What makes a good print advert?
Clear and effective
memorable- emotive language
slogan/catch phrase/ tagline-entice audience, stuck in head
persuasive language
clear language- to the point
appropriate font-typeface/serif/san-serif
colour scheme- ideally 3-4
clear layout
name of product
website
brand identity
eye catching



































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