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Analysing adverts

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Use of the camera Extreme close up (ECU)- A small section of and object or character Close up(CU)- Neck and face Long shot (LS)- The whole body is visible Wide shot (WS) medium shot (MS) point of view shot (POV) Low angle- Puts the character in a position of power and makes the viewer feel inferior High angle- makes the person seem vulnerable and puts the viewer in a position of power Over the shoulder shot ( OTS) Social media links Hashtag Call to action (what are we supposed to do?) Logo slogans colour scheme music characters storyline What makes a good print advert? Clear and effective memorable- emotive language slogan/catch phrase/ tagline-entice audience, stuck in head persuasive language clear language- to the point appropriate font-typeface/serif/san-serif colour scheme- ideally 3-4 clear layout name of product website brand identity eye catching ...
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ASA- Advertising, Standard, Authority

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ASA ensure that adverts are not misleading, harmful, offensive, irresponsible. ASA respond to adverts by doing their own research into it and seeing for themselves if it should be banned. An example of misleading is Red bull gives you wings ( it doesn't) Ppt 1 harmful ads from amberjadebernard I think this is a harmful advert because the children are underage smoking. Because they are not the legal age to smoke this may encourage other children to steal their family members cigarettes and trying it for themselves. Therefore promoting an unhealthy lifestyle. I feel that this advert by Levis was banned on the terms of being harmful. These three teenagers are are setting off fireworks/ flares in their hands which could lead to severe burns and in an extreme case death. This could encourage other teenagers to do the same thing in order to get a picture like this and they could therefore harm themselves or other people I don't feel like this advert was banned a...
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Personal attributes & Etiquette

Attributes: a quality or feature regarded as a characteristic or inherent part of someone or somethin g what are personal attributes? positive I play netball i can bake and cook I'm very good at working in  a team im also very good at working individual good customer service skills show empathy organised negative Im always anxious I'm very shy not too good at taking the lead  i cry a lot Behaviours and attributes Professional and personal Managing your time Public image personal development Resilience Focus Creativity Communication skills Leadership skills Design skills Job role: Marketing assistant Opportunities/ job entail: The opportunities this entails helping out on marketing strategies, working in a team with others, Ensuring that all advertisement attracts the target audience and its not inappropriate for young children and all campaigns are ethical and keep to the laws such as copyright and ...
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Jobs Within Advertising

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Actor/model Editor Copywriter Director Producer Market Researcher Marketing director
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What is Advertising?

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Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Magazine Adverts Video Adverts Social media Billboard adverts Banner adverts Public transport posters Flyers Black Cab Adverts Pop-up adverts Stickers Email shots What are the earliest advertisement? 1941- bollover Evian campaign This campaign includes baby dollar skating around a park The slogan is "live young" this is referring to older people around 25-35 and giving them memories from when they were children. Also the fact they use babies to attract tis target market as around this age they may want babies so it will attract them in more as they will think its cute. However even though i feel they aim to attract 25-35 year olds they also attract children by making this funny advert with babies rollar skating. This is...
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